From the folks who brought you “Filling Seats At A Brand New Arena,” and “Winning A Playoff Round Within A Decade,” the hit new instructional series!
The Kingston Frontenacs Guide To Media Photo Ops
Step 1: Pretend Something That Everyone Expected To Happen Is A Big Deal

Sure, it might’ve been well known for months that your number one pick was going to sign. Sure, there’s no variance in OHL entry level deals that would’ve made the signing an accomplishment. But nonetheless, invite the entire local media to a bland, nondescript room, to observe an event that takes all of two minutes to plan and execute. This will help justify later photo ops when the arena adds a new soft drink to the fountain machines.
NOTE: If you’re not in a media market where an instruction to “jump!” is not replied to by reporters with “how high?’, skip step one.
Step 2: Ensure Comically Different Levels Of Dress Between The Participants

Nothing looks worse than coordination. Make sure that nobody is aware of what the other person will be wearing; the resulting casual/formal mix will exhude the kind of league-leading professionalism that organizations like ours are known for.
Step 3: Have Someone Frown For No Apparent Reason

On a happy occasion, nothing spoils it more than having everyone smiling widely. Have your general manager look like he wants to kill whoever is taking the picture.
Step 4: Encourage Random Passersby To Be In The Background

To create some intrigue, place completely unrelated people in the pictures. The media will be in a frenzy trying to deduce the identity of the mystery background people!
The full series of Kingston Frontenacs guides, including “Overcharging Your Most Loyal Fans,” “Never Developing Your Own Goalies,” and “Treating Your Longtime Coaches Like Garbage,” can be found in a Whig-Standard box near you!
